UDM Blog – Web Accessibility, Development, Marketing and Trends

Keeping you informed on the lastest web development and accessibility information.

E-commerce for small retailers gets more competitive than ever.

I market for a few small business e-commerce sites and have been doing so for over a year.  Things were humming along nicely until September 2008.  ROI was rising month after month.  Then the credit crisis news hit in earnest.  My sales took a 25% dive.  Now it’s February and we are looking at 40% less in sales from the same period last year.    Most of my client’s are well-known brand product based and I’ve used product feeds to get traffic.   Based on the analytics I am looking at, a lot more people are window shopping compared to last year.  Also, please are visiting the comparison sites and are willing to surf around and take extra time to find the best bargain possible.

Last year submitting to the product feeds, having a good price and free shipping was good enough.  This year it’s having a rock bottom price, free shipping(but upping the minimum purchase so a profit margin is retained) and funneling more marketing dollars to the comparison sites.    There are some major players in the industries that I market for and these sites have gotten very aggressive with pricing.  Offering 20% off coupons and similar.  This makes a small retailers job of competing difficult at best.  Small retailers can’t lower pricing to the minimum, offer free shipping and offer coupons.  That is a recipe for zero profits.

Comments are closed.

Ultimate Dropdown Menu 4.5

UDM is a fully-featured and accessible DHTML dropdown menu, that provides useable content to all browsers - including screenreaders, search-engines, text-only browsers and any web enabled device such as PDAs, iPhones ®, and Blackberrys ®. But having a dropdown menu that makes use of the key benefits of accessibility shouldn't mean compromise, and so UDM includes a sophisticated range of design and usability controls, to give you a tool with unique capabilities:

We'll customise for you!

With our in-depth knowledge we can save you time and money in development.

Get a quote today!

Server-Side Frameworks

UDM is available in a range of server-side frameworks, that generate CSS and scripting on the server, and can bring the total filesize to only 20K!

Recent articles

Initialization trigger element
Defining a trigger element allows the menu script to initialize before window.onload!
The implications of initializing before window.onload
Any scripting you do which is tied into the API "Ready" event (event "010") may need to be checked to make sure it still behaves correctly.
Setting the character-match value for allowed filenames
The file path in the PHP configuration can now contain "\" (backslash) and ":" (colon), for greater compatibility with Windows server paths.
Refreshing the tree after dynamic changes
Using the um.refresh method, you can add or remove items after page load, or populate the menus using AJAX.

Popular extensions

"You are here"
Tells you where you are in the navigation tree.
Load XML
Use an XML document as your menu data source.
Scrolling Menus
Adds up/down scrolling behavior to overlong menus.

See all available extensions


UDM 4 is valid XHTML, and in our judgement, meets the criteria for WAI Triple-A conformance.