Windows Store In-App Ad Revenue Plummets

[sl4shd0t]

jfruh writes "One of the hooks Microsoft has used to get developers to build apps for Windows 8 and Windows Phone 8 has been pubCenter, an ad network that's easy to add to apps and provides revenue back to publishers. But many developers found that on April 1 that revenue abruptly dropped by an order of magnitude, with most potential ad impressions going unsold; one developer reported only 160,000 ads served to 60 million requests, a fill rate of less than 0.3%. Since many of the ads before April 1 had been for Bing, this may be a sign that Microsoft is no longer willing to subsidize its developers — and that advertisers aren't that interested in buying ads in Windows 8 apps." http://a.fsdn.com/sd/twitter_icon_large.png (http://twitter.com/home?status=Windows+Store+In-App+Ad+Revenue+Plummets%3A+http%3A%2F%2Fbit.ly%2F1 2XX9ti) http://a.fsdn.com/sd/facebook_icon_large.png (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fdevelopers.slashdot.org% 2Fstory%2F13%2F04%2F30%2F1940226%2Fwindows-store-in-app-ad-revenue-plummets%3Futm_source%3Dslashdot%26utm_medium%3Dfa cebook) http://www.gstatic.com/images/icons/gplus-16.png (http://plus.google.com/share?url=http://developers.slashdot.org/story/13/04/30/1940226/windows-store-in-app-ad-revenue-plummets?utm_source=slashdot&utm_medium=googleplus)

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