sl4shd0t
07-31-2013, 01:21 AM
Nerval's Lobster writes "If struggling online-games developer Zynga thought things were bad before, they could be turning a whole lot worse: Facebook is rolling out a pilot program for small- and medium-sized game developers. 'Through the program, we will work with select game developers and provide promotional support for their games in placements across our mobile apps,' reads a note on the Facebook Developers Website. Facebook is promising those developers access to the social network's '800 million monthly mobile users,' a variety of analytics tools for measuring their games' impact, and a 'unique targeting ability' for finding the right audiences — all for a cut of the games' revenue. 'We will be collaborating deeply with developers in our program by helping them cultivate high-quality, long-term players for their games,' the note added. Zynga benefited mightily from its relationship with Facebook, but other developers have subsequently realized they can utilize many of Zynga's tricks — and the social network's enormous audience — for their own ends. King is now Facebook's top app developer, largely on the strength of its Candy Crush Saga game. If Facebook encourages more small- and medium-sized developers to jump into the social gaming, it could fill the arena with even more competitors, which could prove bad news for the already-reeling Zynga. But for Facebook, the benefits are obvious: if any of those tiny-for-the-moment developers create a hit game, the revenues will come flooding in. That would supplement the social network's ad revenue, all while ensuring it doesn't need to overly depend on a single large developer with a set portfolio of games. Zynga has already been suffering from gaming-studio closings, games being shut down, and a declining user-base." http://a.fsdn.com/sd/twitter_icon_large.png (http://twitter.com/home?status=Sad+Day+In+FarmVille%3A+Facebook's+New +Game+Developer+Program+Could+Troub%3A+http%3A%2F% 2Fbit.ly%2F131kU0Y) http://a.fsdn.com/sd/facebook_icon_large.png (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fgames.slashdot.org%2Fsto ry%2F13%2F07%2F30%2F2311210%2Fsad-day-in-farmville-facebooks-new-game-developer-program-could-troub%3Futm_source%3Dslashdot%26utm_medium%3Dfaceb ook) http://www.gstatic.com/images/icons/gplus-16.png (http://plus.google.com/share?url=http://games.slashdot.org/story/13/07/30/2311210/sad-day-in-farmville-facebooks-new-game-developer-program-could-troub?utm_source=slashdot&utm_medium=googleplus)
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